A Lightweight Agency Analytics Alternative

Fancy Reports is a sexy, lightweight alternative to Agency Analytics, that gives you the features without paying for things you don’t need.

  • Built for freelancers and small agencies.

  • 60% cheaper than Agency Analytics.

  • Amazing customer support.

Looking for an Agency Analytics alternative?

There are a lot of reporting tools out there, and we actually think Agency Analytics is one of the best in terms of value, functionality and support.

However, for smaller agencies or freelancers, there are 3 issues:

1) It’s expensive 2) It’s a bit hard to use 3) It’s a little ugly.

In this post, we’ll quickly explore each of these 3 issues and how Fancy Reports can solve each of them!

TLDR;

Fancy Reports is half the price, much easier to use and more visually pleasing than Agency Analytics. It’s the best option if you’re a freelancer, small marketing agency, or any agency who just want to show the key info with an affordable and super easy to use reporting tool that doesn’t cost a fortune.

Agency Analytics is better if you’re an agency that requires complex reports with a lot of customisation, and you’re happy to pay a premium for flexibility.

1. It’s pricey.

Agency Analytics is solid — it’s just expensive, especially when you have more than 10 clients. If you’re really squeezing everything out of it and getting the value, that’s great. But if you just need the basics, you’re probably overpaying.

Let’s take a look at their Launch plan (their smallest plan available).

Agency Analytics Pricing

  • 1 to 5 Clients = $59/m

  • 10 Clients = $109/m

  • 20 Clients = $209/m

  • 40 Clients = $409/m

Fancy Reports Pricing

  • 5 Clients = $29/m (50% cheaper)

  • 10 Clients = $49/m (55% cheaper)

  • 20 Clients = $89/m (57% cheaper)

  • 40 Clients = $159/m (61% cheaper)

So if you just want the basics without paying for all the bells and whistles, Fancy Reports is a great option. But there’s more to love than just price!

2. It’s a bit hard to use.

This problem isn’t specific to Agency Analytics, it’s most reporting tools.

And we get it — they want to offer the ultimate flexibility where you can display data however you like with infinite possibilities. However, this comes at the expense of useability. There’s so much stuff.

We live in a world of information. What used to be valuable is now just overwhelming noise. Clients want you to get to the point quickly, and just show the key metrics that really matter.

So Many Templates!

A lot of reporting tools celebrate how many templates they have, when actually, it’s often a bad thing.

Firstly it’s overwhelming and you don’t know where to start.

Secondly, you have to mix-and-match them to create a Frankenstein version with the best parts of each template until you have the right mix for your needs.

So Many Widgets!

Once you’ve finally picked a template from the hundreds of options, now you have to configure the widgets with thousands of options.

Even if you know what you want to show, you have to manually go through all the options to find the one you want.

(Just trying to find the basics like Sessions from Google Analytics is a headache, skipping past the 91 other data points you’d never use!)

And THEN you have to manually lay it out, desperately trying to make the widgets fit on the same line, ripping your hair out as the data on the right isn’t the same height as the chart on the left.

Argh!

With Fancy Reports, it’s all done for you.

Something unique about Fancy Reports, is we’ve hand-picked the most important metrics for you (based on 10+ years of marketing experience).

No need to sift through templates, widgets and configurations, just connect a platform and it’s done.

Literally! You can create a report in 4 clicks, not 45 minutes.

Simple. Clean. Focused.

And SO easy!

So we now know Fancy Report sis cheaper and much easier to use, but there’s one more goodie…

3. It’s (a little) ugly.

Look — we know business growth matters more than a pretty report.

But let’s be honest… as creatives, we all appreciate sexy design (and your clients are impressed by it too).

Agency Analytics reports are… fine. Not terrible, not great.

Kinda like plain bread. It gets the job done but doesn’t make anyone excited.

Fancy Reports Are Sexy

We spent a lot of time designing reports that are not just functional but also visually pleasing.

If Agency Analytics is plain bread, we’re a chocolate croissant dipped in a cappuccino.

But it’s not just about being pretty for pretty’s sake. We’ve made sure the design is practical, too.

The most important data comes first, presented with easy-to-understand numbers to track performance at a glance.

We’ve even included simple explainers next to each metric—perfect for when you’re sharing with clients or non-marketers who see “CTR” and think “WTF.”

So… which is right for you?

Fancy Reports is best for:

Freelancers, small marketing agencies, or any agency who just want to show the basics with an affordable and super easy to use reporting tool that doesn’t cost a fortune.

Agency Analytics is best for:

Agencies that need a complex reporting setup with a lot of customisation or clients with very specific needs, and are happy to pay a premium for the flexibility.

More integrations on the way!

Agency Analytics has an impressive amount of integrations. We are adding new integrations all the time, and we prioritise features based on what our customers ask for. If there’s something you’d like to see, you can request a feature on our public roadmap here!

Try Fancy Reports free!

We can talk about it… but we’d rather show you than tell you! Try for free for 14 days and see if it’s right for you.